Line is a very popular messaging app in Asia.

Sort of Whatsapp, it features a lot of downloadable stickers, which have been very successful.

Line's official characters are typically kawaii and have spawned numerous merchandise lines, including joint ventures with famous brands

Popular official characters include Brown (the teddy bear) and Conie (the bunny).

LINE FRIENDS is going to launch another adorable product! Entertainment brand Beast Kingdom is happy to announce the BROWN Donut Piggy Bank (with light up function) featuring the super popular LINE FRIENDS superstar BROWN. You can switch between the three different lighting modes with a simple tap. BROWN sits atop a donut-shaped piggy bank and guards your precious money, while also serving as your financial assistant.